Whether it’s a new social media platform or just the launch of new features, social media platforms are constantly innovating to keep users interested and satisfied. Marketers must be on top of the latest social media tools and platforms so they’re able to quickly analyze trends and respond to customers proactively. These stats are proof that the future of marketing is visual. Social media is no longer just a trendy marketing tactic—it’s a crucial one. Where is social going in 2019? Just remember to plug into your e-commerce pages for the quiz reveal to drive sales. To be considered an influencer, you’ll want to have more intimate, transparent discussions with your followers. It’s the right time now to start planning your social media marketing strategy for 2019. It's Also Worse Than That, 5 Ways To Maximize Informational Interviews – And Pet Peeves To Avoid, Some Retailers Will Be Hurt By The Economic Recovery. Things will keep changing, and you need to be on the lookout. So without further ado, here are the latest social media marketing trends that you need to prepare to … Social media has made it easier for customers to reach a brand, which means that the expectations about the response time are increasing. These 8 Social Media Trends Are Set to Make an Impact in 2020; The ROI of Social Media; Social Media Content Trends for 2020 and Beyond; 7 Social Media Marketing Trends in 2019 You Need to Prepare for; A Killer Social Media Strategy for Startups and Small Businesses; Social Media Statistics That Matter for Your Business in 2019 Live streaming and user-generated content are important social media tactics for lead gen and ecommerce stores. Your unique … Although determining your company’s social media course of action may seem daunting, you can avoid feeling overwhelmed by understanding social media marketing trends and using some of the many resources available about the topic. Organic reach on social media channels is declining. However, it’s good to consider that it’s not a good idea to rely too much on one platform, either for organic or paid growth. A retreat into the past of old promotion models #3. 2019 will bring an improved adoption of AI as part of social customer service and it’s time for more brands to give it a try to ensure that their customers are finding the answers to their questions as fast as possible. These are the key trends to follow for another successful year of social media marketing for your business. While changes are often sudden, many are also predictable. I’ve asked Debbi Dougherty, Head of B2B Marketing and Communications at Rakuten Viber, on how brands can use messaging apps as a growing trend and here’s what she said: “Moving into 2019, media will continue to seek ways to find its place with younger generations. The social media world is ever-evolving, whether its new features on various platforms like Facebook, Instagram or Whatsapp, different consumer habits or change in the form of communication. A company that simply uses social media as a medium for advertising is losing out on the most important piece: the “social” aspect, where you have the opportunity to build those all-important connections. Start by analysing where your audience is and which channels work better for your business goals. As every year, Buffer has released his study on the social media by interviewing thousands of companies. At the end of 2018, 400 million users were actively using Instagram stories every day. Right before starting the new year, it’s good to review your existing social media marketing … Source: Statista. - Corey Keating, Equinox Funds, Forbes Communications Council is an invitation-only, fee-based organization for senior-level communications and public relations executives. 10 social media trends to keep an eye on in 2021 Details Grace Ong. And there is an age trend to this as well: younger generations tend to look up products on social media more often than the older generation. It’s not enough anymore to encourage people to like, comment, share on your post. We are now able to create social ads in multiple channels and it’s up to us to decide on the objectives and the type of ads that we want to use. And that number is only growing. 2019 is no different. "The most exciting social media trend of 2019 is going to be the continuing rise of Instagram. However, it was no secret that several Instagram accounts have artificially increased their number of followers to boost their popularity. Good live video is authentic, doesn’t feel scripted and connects with an individual on a mass audience scale. Opinions expressed are those of the author. Social media can help you tell your story and improve consideration. To help marketers out, here are our predictions for 2019’s social media design trends. Many services provide fake followers for a fee and Instagram knew that sooner or later this had to stop. 2019 will be the year that more brands will experiment with different types of video among different channels: Except for videos, podcasts have also seen growing success. It will be a place where brands can share inside jokes and stories and connect with smaller, dedicated groups of loyal people rather than trying to reach everyone. They may not have a big audience to follow them, but they can still have a great influence over them, either by their job, their engaging social presence or their passion about a specific industry/topic. Businesses that embrace social media and are comfortable letting the audience behind the curtain have a tremendous opportunity to significantly increase their brand reach. An Increased Demand For Truly ‘Social’ Engagement, People want to do business with companies they know, trust and love. Bots and automated messaging have already shown up in many brands’ customer service. Social Media Trends of 2019 #1. We have already seen how brands involve AR to facilitate the customer experience. Social Media As A Trust-Building Platform, While public use of social media continues to grow, trust in social media has never been lower. The truth is they will engage with what is interesting, no matter how long it is. Share. It’s only a matter of time until videos take over the whole social media world. More mobile usage calls for more mobile-ready content. A growing ad spend indicates the increasing interest in a platform, but it can also signal the start of an increasing cost to promote your business. The year 2020 has been a rollercoaster ride for marketers. Since the change has just started rolling out, 2019 will prove that the number of followers will not be as relevant anymore comparing to the actual influence and engagement that you’re having within your community. We all know by now how important of a role social media … This is one of those social media marketing trends that you may … Right before starting the new year, it’s good to review your existing social media marketing strategy to find what works and what can be improved. As Facebook was becoming more saturated with the existing competition, Instagram started showing up as a great alternative to promote your brand. Social Media marketing Trends in 2019. One of the most visuals social media platforms, the place where people go to look for inspiration and create inspirational mood boards, Pinterest hasn’t changed much recently. In Social Media Examiner's … Advertising in social networks #4. 1. What is the Future of Social Media Marketing in Business? Having the option to try out, for example, a pair of glasses before buying them can lead to an increased number of sales. To help marketers out, here are our predictions for 2019’s social media design trends. The Top 7 Social Media Marketing Trends Going Into 2019. The more distractions we are having, the higher the chances to lose our focus. As a marketer, do keep the following top five social media marketing trends in mind for 2019: 1. That’s just the nature of social itself, right? It’s A Twister! Every year, video content continues to grow, and in 2019… Stories and live videos. The goal is to keep the users to the platform, while brands can capitalise the trend by seeing an improved customer satisfaction. The Year of Stories. Review your current performance and set goals to improve it in the right direction that you want to move. Social Media Marketing is very effective if it’s done strategically and measured for results. Influencers have benefited from the app’s success by rising to fame through their growing audience. Social Media Marketing Trends of 2019. sharptech December 3, 2019 December 3, 2019 No Comments on Social Media Marketing Trends of 2019. There are 4 social media trends that deserve a second look, plus some context to understand their meaning for your consideration in 2019. It’s the perfect time to review your existing social media marketing strategy to find what works and what can be improved. It ’ s not enough anymore to encourage people to like, comment, on... 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